Luke Pryor – Clinical Psychologist

Luke Pryor | Endure Performance Psychology

Quick facts and qualifications

• Masters in Clinical Psychology – University of Ballarat
• Bachelor of Arts (Psychology) (Honours)
• Bachelor of Psychological Science
• Bachelor of Human Movement / Exercise & Sport Science
• Registered Clinical Psychologist – Australian Health Practitioner Regulation Agency (AHPRA)
• Member – Australian Psychological Society

Luke Pryor blends two decades of sport-science know-how with the clinical training required to untangle anxiety, self-doubt and burnout. Based on the Sunshine Coast, he works almost exclusively online so runners, cyclists and triathletes can access sessions from anywhere.

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From gyms to finish lines to therapy rooms

Luke’s first career spanned fifteen years in strength and conditioning. He coached weekend warriors, AFL squads and Olympic hopefuls at the Victorian Institute of Sport. The longer he watched athletes train side by side, the more one question kept bugging him:

Why do some progress while others plateau when their programs and support look identical?

The patterns pointed to mindset. Motivation, belief systems and self-sabotage were tipping the scales, so Luke returned to university for six more years, completed a Masters in Clinical Psychology and has practised both mental-health therapy and performance psychology since 2013.

Personal endurance résumé

• More than thirty ultramarathons finished
• Multiple cycling events completed
• Growing passion for multi-day bike-packing adventures

Luke describes himself as “far from a naturally gifted athlete” and credits his finishes to process, consistency and a willingness to work with discomfort. That perspective shapes every mental-skills plan he builds for clients.

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Free 8-week mindset course and community

“Endurance sport is 90 percent mental and 10 percent physical.”

Luke’s Endure Performance Team on Skool is open to ultra runners at no cost. Inside you’ll find

• An eight-week course covering sport-psychology fundamentals
• Habit-building frameworks
• Live Q & A sessions
• Expert interviews
• Accountability threads and peer problem-solving

Join here: Free 8-week mindset course

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Two pathways for athletes

1. Psychological therapy

Support for anxiety, depression, trauma, eating concerns, addiction, life transitions, relationship stress and overall well-being. Luke’s clinical approach keeps health first because “a content, emotionally stable athlete encounters fewer obstacles in achieving peak performance.”

2. Performance psychology

Goal-setting, visualisation, confidence building, focus under pressure, resilience, composure on race day and strategies to reduce DNFs. All tools are evidence-based and tailored to the training calendar.

Evidence-based methods Luke uses
Cognitive Behaviour Therapy (CBT)
Acceptance Commitment Therapy (ACT)
Motivational Interviewing
Mindfulness practice
Internal Family Systems (IFS)
Compassion Focused Therapy (CFT)

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How sessions work

• Telehealth video calls, fifty minutes
• Fee 160 AUD, includes email and text check-ins between appointments
• Athletes aged fifteen and up, all endurance disciplines welcome

Book or enquire: Endure Performance Psychology

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Why athletes choose Luke

Luke speaks both languages: lactate thresholds and limiting beliefs. His clients appreciate a blend of practical sport-science language and compassionate clinical practice. Whether you need a structured plan to lower anxiety before the start gun or a deep dive into long-standing mental blocks, Luke offers a toolkit designed for endurance minds and bodies alike.